Berry – AMA Book Prize Winners
The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and related fields. Created by distinguished author and professor Leonard L. Berry and his wife Nancy F. Berry through generous contributions to the American Marketing Association Foundation (AMAF), the prize was awarded for the first time in Fall 2002.
For more information about this prestigious award, please visit: http://www.themarketingfoundation.org/berry_book_prize.html
Brand Premium by Nigel Hollis
Contagious: Why Things Catch On by Jonah Berger
The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace by Ed Keller and Brad Fay
To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink
How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh and Mattias Behrer
Strategy from the Outside In: Profiting from Customer Value by George S. Day and Christine Moorman
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery
The Distribution Trap: Keeping Your Innovations from Becoming Commodities by Andrew R. Thomas and Timothy J. Wilkinson
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff.