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Berry – AMA Book Prize Winners

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The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and related fields.  Created by distinguished author and professor Leonard L. Berry and his wife Nancy F. Berry through generous contributions to the American Marketing Association Foundation (AMAF), the prize was awarded for the first time in Fall 2002.

For more information about this prestigious award, please visit:

2015 Winner
Brand Premium by Nigel Hollis

2014 Winner
Contagious: Why Things Catch On by Jonah Berger

2013 Winners
The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace by Ed Keller and Brad Fay
To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink 

2012 Winner
How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh and Mattias Behrer

2011 Winners 
Strategy from the Outside In: Profiting from Customer Value by George S. Day and Christine Moorman
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery

2010 Winner
The Distribution Trap: Keeping Your Innovations from Becoming Commodities by Andrew R. Thomas and Timothy J. Wilkinson

2009 Winner
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff.