Through its Marketers Roundtables, AMA-STL provides a unique client-side only environment for discussing marketing topics and challenges.
Hosted two to three times per year, these luncheons bring together some of the best marketing minds in our community.
Following each session, the opinions offered are analyzed and reported in a White Paper that is published on the AMA-STL website and distributed within the marketing community to further the mission of advancing the study and practice of marketing.
A White Paper from the St. Louis Chapter of the American Marketing Association
An American Marketing Association — St. Louis Chapter White Paper #18
Translating marketing data to the boss.
Exploring How and Why companies work to build Customer Loyalty.
How marketers explore the viability of new markets for their goods and services.
The Client Perspective
The Agency Perspective
Local marketing executives discuss how they deal with threats to their budget when times are tough.
Local area Chief Marketing Officers discuss successful integration of the sales and marketing functions
Thinking about the customer
How companies measure the effectiveness of marketing
For some, experiential marketing is a revolutionary concept that allows marketers to move beyond the traditional "feature and benefit" approach and focus on creating fresh connections between brands and consumers.
Marketing executives discuss the role of marketing in new product/service development, challenges that arise and suggestions for how to overcome them
Is all the buzz about word of mouth just a lot of talk?
A roundtable discussion with local marketing executives on how they utilize the new social media to hear the voice of the consumer.
A roundtable discussion with local marketing executives on the topic of rebranding.
A roundtable discussion with local marketing executives on cause marketing
A roundtable discussion with local marketing executives on how the client/ad agency relationship is changing or evolving.
A roundtable discussion with local advertising agency executives on how the client/ad agency relationship is changing or evolving.
Social Media – Designing and Measuring Effective Client strategies - Presentation by Steve Thomas, President of The Net Impact
Painting the Loyalty Landscape for 2010 & Beyond - Presentation by JR Slubowski, Business Leader - Loyalty and Rewards Solutions, MasterCard Worldwide
SEO in 2010 - Presentation by Steve Thomas, President of The Net Impact
The Changing Media Landscape
List of AMA St Louis members as of September 2009.