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Privacy Policy

What This Privacy Policy Covers

This policy covers how AMA - St. Louis treats personal information that AMA collects and receives regarding information related to your use of AMA services. Personal information is information about you that is personally identifiable like your name, address, e-mail address, or phone number, and that is not otherwise publicly available.

AMA services are developed for the use of, and distributed to, third party clients. AMA encourages our members to adopt privacy policies similar to, or more stringent, than its own. AMA cannot be held responsible if a client chooses unethical or immoral use of the information that the AMA products gather.

This policy does not apply to the practices of companies that AMA does not own or control, or to people that AMA does not manage.

Information Collection and Use

When you register for an AMA event, we ask that you provide basic contact information such as your name, address, and e-mail address. In addition, other questions specifically for an event might be asked and recorded so as to better equip the event hosts for customizing their event.

AMA collects personal information when you register with AMA, when you use AMA services, when you visit AMA pages or the pages of certain AMA partners, and when you enter promotions or sweepstakes. AMA may combine information about you that we have with information we obtain from business partners or other companies.

AMA automatically receives and records information on our server logs from your browser, including your IP address, AMA cookie information, and the page you request.

AMA uses information for the following general purposes: to customize the advertising and content you see, fulfill your requests for services, improve our services, contact you and conduct research.

Computer configuration: We automatically receive and log information from your browser, including your IP address, your computer's name, your operating system, browser type and version, CPU speed, and connection speed.

Referral, clickstream and site interaction data: We may also record the URL you linked from to get to, your clickstream through and from our Web site, and other generally accepted tracking information.

E-mail delivery and open rates: To help us make our e-mails more useful and interesting, and to ensure that we are delivering the services you have ordered, we often receive a confirmation when you receive and/or open e-mail from AMA.

Information from Other Sources

We may receive information about you from other sources, add it to our account information, and treat it in accordance with this policy.

Customer and order data from our partners: If you registered directly with a business partner for which we provide fulfillment or other services, your account information and order information is passed to us.

Updated delivery and address information: We may obtain updated contact information from third parties in order to correct our records and fulfill your orders or deliver communications to you.

Demographic and purchase information: We may reference other sources of demographic and purchase information in order to provide you with more targeted communications and promotions.

Confidentiality and Security

We limit access to personal information about you to members who we believe need to come into contact with that information to provide products or services to you or in order to do their jobs.

We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.

"No Spyware" Policy

AMA does not contain Spyware. Spyware is software that is installed deceptively to gather information about you without your knowledge. This can include centrally recording your personal Internet usage, monitoring your keyboard strokes or capturing personal information. If you think that you downloaded and/or installed spyware, we suggest reporting it on the alt. Privacy spyware newsgroup-available on all Google Groups.

Information Sharing and Disclosure

AMA does not rent, sell or share personal information about you with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances: Trusted third parties: With your consent, we will make your Personal Information available to trusted third parties who offer products and services we think may be of interest to you so that you can receive information or opportunities related to those products and services. A trusted third party may use shared information in accordance with its own privacy policy; We transfer information about you if AMA is acquired by or merged with another company. In this event, AMA will notify you before information about you is transferred and becomes subject to a different privacy policy.

AMA displays targeted advertisements based on personal information. Advertisers (including ad serving companies) may assume that people who interact with, view, or click on targeted ads meet the targeting criteria - for example, women ages 18-24 from a particular geographic area. AMA does not provide any personal information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad. AMA sends e-mail communications to our users in connection with our providing the AMA services. The following outlines the types of e-mail AMA sends to our users, and the choices you have about which messages to receive.

Messages required to service event registrations: AMA will send you an e-mail notifying you of your event details. We may also send you communications related to your upcoming event, for example reminding you of the details, or when those details change.

Messages required to service your AMA account: AMA may send newly registered users a welcoming e-mail, as well as messages confirming each event you register for at; confirming your account changes; inviting you to participate in customer surveys; and informing you of important product or service updates related to our core business.

Marketing messages about AMA: We may send you marketing messages related to our services you receive, for example, encouraging you to register for more Webinars or extend your Web event presence.

Optional marketing messages from AMA: Registered users may also occasionally receive information or special promotions from AMA about additional services. You may update your preference with regard to receiving such messages by opting out in the footer of each e-mail.

Optional marketing messages from trusted third parties: With your consent, AMA - St. Louis may share your Personal Information with trusted third parties so that you may receive information or opportunities from them about relevant products and services they offer. You may update your preference by opting out in the footer of each e-mail.


Cookies are alphanumeric identifiers that a Web site can store on your computer's hard drive. When you visit AMA, create a user account, or otherwise interact with an AMA event online, we may set cookies on your personal computer. We require that cookies be enabled in your Web browser so that we can identify you as a repeat visitor or customer and maintain session information for logged-in users. We also use cookies to track usage trends and patterns in order to better understand and improve areas of our Web site. AMA may allow other companies that are providing content on our site to set and access their own cookies on your computer. Other companies' use of cookies is subject to their respective privacy policies.

Your Ability to Edit and Delete Your Account Information and Preferences.

We reserve the right to send you certain communications relating to the AMA services, such as service announcements, administrative messages and the AMA - St. Louis Newsletter, that are considered part of your AMA account, without offering you the opportunity to opt-out of receiving them.

Changes to this Privacy Policy

AMA may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary e-mail address specified in your AMA account or by placing a prominent notice on our site.

Questions and Suggestions

If you have questions or suggestions, please use the following contact information:

American Marketing Association - St. Louis Chapter
P.O. Box 771841
St. Louis, MO 63177