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Luncheon: Marketing2020: Trends and Insights that’ll Disrupt Marketing in 2020


Details

Category: Monthly Luncheons
Date and Time: Thursday, October 19, 2017 @ 11:30 AM
Duration: 1.5 hours
Location: Maggiano's #2 The Boulevard St. Louis, Richmond Heights, MO 63117
Maximum Attendees:

Cost

Member:  $35
Non-Member:  $45
Student:  $32
Walk-In:  $45

Description

Andrea will give an overview of current and anticipated trends in technology, consumers, marketing and how major brands like Amazon are disrupting product categories. With big data, emerging technologies, advanced algorithms and diverse consumers controlling marketplace conversations, it’s going to be continually important as marketers to help influence your companies corporate strategies.

In this session you’ll Andrea will share:

-       Macro Level Drivers of Change

-       Consumer Trends and Shifts in Consumer Attitudes and Behaviors

-       Amazon Insights

-       2020 outlook

-       Tips to shift your organization and teams thinking about marketers roles in your organizations strategy

 

About the Speaker: 

Andrea Sanders

Andrea Sanders is the Marketing Communications Manager for Eastman’s Chemical Company’s Performance Films Division overseeing Marketing Communications in North America, Europe, Africa and Russia regions. She’s has 25+ years of experience working with global brands including Nestle-Purina, Coca-Cola, Blockbuster and Eastman Chemical Company as well as well-known St. Louis companies including Maritz.  She approaches work and life with energy, strategy and poise. She skillfully leads consumer research, marketing strategy development and project execution in collaboration with cross-­‐functional team members.

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