Event Details VIEW FULL CALENDAR

Topic: What's LIKE Got To Do With It?

Category: Monthly Luncheons
Description:

Dave Marks, award-winning creative director and writer will talk about the importance of gaining the affection of your target. He’ll present case studies of how companies like Apple Computer excelled by being likeable, rather than simply presenting product strengths and benefits. See real case studies of companies that focus on likeability and those who don’t – and the results. We think you'll like this!

About the Speakers

Dave Marks is one of the region’s most accomplished creative directors and writers, who has won Clios, One Show, London International Advertising Awards and the Radio Mercurys. Before co-founding The Collaboration, David spent 20+ years as Creative Director and Senior Copywriter at agencies in St. Louis and Kansas City. He has created advertising for Anheuser-Busch, Ralston Purina, SBC and many other clients.

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Attachment: Download

Date/Time: May 20th, 2010 @ 11:30 am
Duration: 1.5 hours
Location: Maggiano's Little Italy

Cost:
Member: $35.00
Non-Member: $45.00
Student: $20.00
Other/Walk-Ins: $45.00

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Cancellation Policy:
All reservations not cancelled by noon, two days prior to the event, will be billed.