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Topic: AMA Luncheon Cancelled Today

Category: Monthly Luncheons
Description:

Pricing Confidence: How pricing strategies and marketing work together to drive profitability

What is Marketing’s role in building the case for higher prices?
What are the top-three buyer motivators and the premiums buyers are willing to pay for each?
How does pricing define your marketing strategy and help you frame your marketing messages?
How do you avoid the costly market-share trap?
When does it make sense to lower your prices? Why? How should it be done?
Why a common misconception about buyer behavior deprives companies of huge profits in a down economy?
How can the marriage of pricing and marketing strategies drive growth regardless of what your competitors’ or the economy are doing?

Please join the AMA-St. Louis as we explore pricing strategies with Dale Furtwengler, an internationally-acclaimed author, consultant and professional speaker. In addition to answering questions such as those listed above, Dale will share strategies that have helped his clients take the road less traveled to achieve greater profits.

About the speaker:

Dale Furtwengler is former Missouri Quality Award examiner and president of Furtwengler & Associates, P.C., a firm dedicated to helping businesses get higher prices for their products and services. Dale’s latest book, Pricing for Profit, was released in the U.S., Canada, U.K., Italy, France, Germany and the Netherlands. He’s also been a featured speaker at Washington, Webster and Lindenwood Universities.

Date/Time: Jan 20th, 2011 @ 11:30 am
Duration: 1.5 hours
Location: Maggiano's Little Italy, #2 The Boulevard St. Louis, Richmond Heights, MO 63117-1122

Cost:
Member: $35.00
Non-Member: $45.00
Student: $20.00
Other/Walk-Ins: $45.00

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