Through its Marketers Roundtables, AMA-STL provides a unique client-side only environment for discussing marketing topics and challenges.
Hosted 2 to 3 times per year by the John Cook School of Business at St. Louis University, these luncheons bring together some of the best marketing minds in our community.
Following each session, the opinions offered are analyzed and reported in a White Paper that is published on the AMA-STL website and distributed within the marketing community to further the mission of advancing the study and practice of marketing.
The sessions are organized and recruited by Dan Diveley of Geile-Leon Marketing Communications, facilitated by Lon Zimmerman of Zimmerman Marketing Research, and the White Papers printed courtesy of Mira Digital Publishing.
An American Marketing Association — St. Louis Chapter White Paper #18
Translating marketing data to the boss.
Exploring How and Why companies work to build Customer Loyalty.
How marketers explore the viability of new markets for their goods and services.
The Client Perspective
The Agency Perspective
Local marketing executives discuss how they deal with threats to their budget when times are tough.
Local area Chief Marketing Officers discuss Successful Integration of the Sales and Marketing Functions.
Thinking about the customer
How companies measure the effectiveness of marketing
For some, experiential marketing is a revolutionary concept that allows marketers to move beyond the traditional "feature and benefit" approach and focus on creating fresh connections between brands and consumers
Marketing executives discuss the role of marketing in new product/service development, challenges that arise and suggestions for how to overcome them.
Is all the buzz about word of mouth just a lot of talk?
A roundtable discussion with local marketing executives on how they utilize the new social media to hear the voice of the consumer.
A roundtable discussion with local marketing executives on the topic of rebranding.
A roundtable discussion with local marketing executives on how the client/ad agency relationship is changing or evolving.
A roundtable discussion with local advertising agency executives on how the client/ad agency relationship is changing or evolving.
List of AMA St Louis members as of September 2009.