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ST. LOUIS CHAPTER OF THE AMERICAN MARKETING ASSOCIATION ANNOUNCES NEW BOARD FOR 2010-11

Jun 9th, 2010
The St. Louis chapter of the American Marketing Association (AMA) recently announced its executive board of directors for the 2010-2011 term, which be... Read More »

ST. LOUIS CHAPTER OF THE AMERICAN MARKETING ASSOCIATION

Sep 24th, 2008
ST. LOUIS, September 24, 2008 – The St. Louis Chapter of the American Marketing Association (AMA) recently announced its executive board of director... Read More »

People on the Move: Sept. 3, 2010

Sep 3rd, 2010
Banking/finance Scottrade promoted Erica Hubbard to enterprise security manager and Camisha Reed to IT asset manager. Read More »

Ameren files $263M rate increase request

Sep 3rd, 2010
AmerenUE, the Missouri utility of Ameren Corp., said it was filing a $263 million electric rate increase request today with the Missouri Public Servic... Read More »

KV meets NYSE minimum share price

Sep 3rd, 2010
K-V Pharmaceutical Co. said Thursday it had received notice from the New York Stock Exchange that the company had re-established compliance with the N... Read More »

Pinnacle changes execs, ops at St. Louis casinos

Sep 3rd, 2010
Pinnacle Entertainment Inc. has made management changes at its St. Louis casinos and will combine some back-office support functions to improve margin... Read More »

Missouri drops appeal of transfer tax ruling

Sep 3rd, 2010
The Missouri Secretary of State’s office has dropped its appeal of a judge’s ruling Tuesday that an anti-tax initiative can appear on the November... Read More »

How Spam Boosts Direct Mail

Sep 3rd, 2010
Yes, there was a time when consumers opened (and read) all their e-mails. But businesses have let the convenience of Internet marketing overshadow con... Read More »

Know What You’re Really Saying

Aug 13th, 2010
When developing your next green marketing campaign, pay close attention to the paper you’re using. Consumers are — and they may tell others not to... Read More »

Should There Be Standardized Marketing Measurements?

Aug 6th, 2010
CMOs aren’t held to the same standards as CFOs and COOs, and some think that’s not OK. While eyeballs and click-throughs are what most marketers a... Read More »

Don’t Count Out Postcards

Jul 29th, 2010
Social media. Everybody’s doing it, right? And that may be exactly why you shouldn’t. Turns out real estate agents using social networks are getti... Read More »

Hold Off on Print’s Obit

Jul 9th, 2010
For years now, the buzz has been that print’s dead. Funny, considering that despite major shifts in the publishing world, consumers still want print... Read More »