Category: Monthly Luncheons
Are you marketing to consumer’s conscious awareness? Heck, everybody does that.
How’d ya like to learn to reach deep consumer’s unconscious mind?
Meet Phil Smith of Prairie Dog/TCG. He’ll show you a growing body of evidence pointing to the unconscious as a dominant influencer of consumer behavior.
Yet most marketing, particularly in Phil's field of healthcare, relies on traditional (conscious) qualitative research. What’s up with that?
Phil will share eye-opening stories from his own experience and will discuss insight he gained from leading books on reaching consumer unconscious like How Customers Think, Buyology, and The Culture Code.
You’ll learn about big gaps in current marketing practices and about learning opportunities from national brands that you can apply to your own strategies.
In fact, the very web page that you’re looking at now includes powerful unconscious messaging that will compel you to whip out your Visa right now and register for this luncheon immediately. Do it now. Do it now. Do it now. (It is futile to resist.)
Prairie Dog|TCG is a national healthcare marketing firm that has partnered with more than 100 hospitals coast to coast over the past 16 years. Phil Smith, Executive Creative, came to healthcare with a background in national consumer goods advertising – Kraft, Kellogg’s, Searle, Oscar Mayer, Domino’s Pizza – and has challenged industry assumptions with applications from consumer, tech, retail, destination and sports marketing sectors. Phil has been a guest speaker for a decade at the American Hospital Association’s Society of Healthcare Strategy and Market Development conference, as well as at marketing conferences for the Florida Hospital Association, Maryland Hospital Association, Cleveland Clinic, Mayo Hospitals, Triad Hospitals, Quorum and Trinity Hospitals.
Date/Time: Oct 18th, 2012 @ 11:30 am
Duration: 1.5 hours
Location: Maggiano's Little Italy, #2 The Boulevard St. Louis, Richmond Heights, MO 63117-1122