Category: Monthly Luncheons
Don't let the name, “Busch” make you think we're discussing Anheuser-Busch InBev.
Get ready to meet William K. “Billy” Busch and Mike Brooks of St Louis’ William K. Busch Brewing Company.
This ain’t got nothing to do with Budweiser.
And, don’t let the brand names Kräftig Lager and Kräftig Light make you think we're talking about small craft beer brands.
Since November 2011 Kräftig has been attacking the majors for space on the grocery shelf space and fighting for taps at pubs and restaurants everywhere.
You may have seen Kräftig billboards or heard Kräftig ads on Pandora.com.
How is Kräftig going to do it?
How is Kräftig doing so far?
Come to the St Louis AMA’s September 20th luncheon and not only will you learn many of their secret marketing tactics, you’ll also learn how to properly pronounce Kräftig. You'll also have the opportunity to pop the top on a cold Kräftig and taste for yourself.
If you stay after dessert, we’ll even tell you what the word “Kräftig” means!
About our speakers:
Our introduction will be from , son of August A. "Gussie" Busch Jr, great-grandson of Adolphus Busch, and founder of the .
Our presentation is from Michael J. Brooks, executive director of the William K Busch Brewing Company, a senior executive with 19-years of brewery experience in sales and wholesaler operations.
Date/Time: Sep 20th, 2012 @ 11:30 am
Duration: 1.5 hours
Location: Maggiano's Little Italy, #2 The Boulevard St. Louis, Richmond Heights, MO 63117-1122
John Cook School of Business