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METHOD:PUBLISH
BEGIN:VEVENT
ORGANIZER;CN=AMA St Louis:MAILTO:info@ama-stl.org
DTSTART:20100415T163000Z
DTEND:20100415T180000Z
LOCATION;LANGUAGE=en;ENCODING=QUOTED-PRINTABLE:Maggiano's Little Italy
TRANSP:OPAQUE
SEQUENCE:0
UID:ama-stl-event-59
DTSTAMP:20100907T073100Z
CATEGORIES;LANGUAGE=en;ENCODING=QUOTED-PRINTABLE:Marketing
DESCRIPTION;LANGUAGE=en;ENCODING=QUOTED-PRINTABLE:11:30am-1:00pm Central Time.=0A=0A
How does a brand new toy go from obscurity to phenomenon in half a year? As the Vice President of Marketing at Cepia, the company that makes the toy, 24-year-old Natalie Hornsby has been the driving force behind the marketing and branding of Zhu Zhu Pets. While she, too, is simply stunned by the meteoric rise of the toy, she has worked very hard over the last seven months to raise the visibility of the brand. While she led the campaign to market the toy by using traditional methods, she has also utilized more contemporary methods, like zeroing in on the =E2=80=9Cmommy-bloggers=E2=80=9D online to promote the brand.
While her youth is an asset in coming up with modern methods of branding, such as using the Internet, Natalie Hornsby is no newcomer to the world of toys. Her father, Russell Hornsby, is the CEO of Cepia now but, for most of the years that Natalie was growing up, he ran a toy company called Trendmasters, which generated its own hit toys. Always intrigued by the toy industry she grew up in, Natalie sought to make it her life=E2=80=99s work, too. Soon after graduating Magna Cum Laude from Boston College with a Bachelor=E2=80=99s Degree in International Relations, she headed to China for several months to learn the toy business from the manufacturing end.
SUMMARY;LANGUAGE=en;ENCODING=QUOTED-PRINTABLE:Couldn't get your Zhu Zhu Pet? Hear Cepia's marketing blitz on their Toy of the Year!
PRIORITY:5
CLASS:PRIVATE
URL:http://www.ama-stl.org
STATUS:CONFIRMED
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