Category: Marketing Conference
The 2011 conference is the St. Louis AMA’s celebration of 50 years of presenting topical marketing success stories. Our annual conference attracts local marketing professionals, marketing students, and faculty from a six state area in our region. The 2011 conference will showcase the very best marketing success stories in our region.
Laura Kurzu – Senior Vice President, Cepia LLC (Zhu-Zhu Pets)
Award for Excellence in Guerilla Marketing: A Hit Product Fueled by Bloggers
Cepia’s management has a proven record of successfully marketing toys for more than 30 years. This is a story where innovative talent, solid business experience, visionary designers and developers, and creative marketing are simply “One Team.” This is a story of how a small company launched the blockbuster toy for 2009 on virtually no marketing budget. http://www.cepiallc.com/menu
Jenna Petroff – Director of PR and Social Media, Hardee’s
Award for Excellence in Bold Marketing: Beating the Big-Ad-Budget Competitors
Hardee’s has become known for bucking the trend in the fast-food industry. Controversial products such as the Monster Thickburger and Country Breakfast Burrito have gone against the flow of products from their competitors. This is matched with controversial advertising and social media communications that makes Hardee’s a unique marketing story.
Kim Wells, Chief Marketing Officer, Scottrade
Award for Excellence in Online Services: Marketing the Scottrade Way
Scottrade is a classic model of the Internet age. Built by CEO Rodger Riney’s vision of combining the economics of online brokerage services with the service of local offices and financial advisors has created a major company. Along the way Scottrade has accumulated so many J.D. Power and other awards that they are too numerous to mention.
Read about Scottrade’s awards: http://about.scottrade.com/who-we-are/awards.html
Kathy Button Bell, Chief Marketing Officer, Emerson and Member of AMA’s National Board of Directors
Award for Excellence in Branding: Creating a Global Brand for Emerson
Emerson is more than 100 years old, but in the early part of the 21st century it was revitalized through a re-branding campaign that turned it into a major global player. Kathy Button Bell’s marketing strategy for Emerson became a classic case study, and she was named as one of the top ten B-to-B marketers in the world. Emerson’s commitment to continually combine and advance technology and engineering enables to produce solutions that provide a competitive advantage for our customers.
Read more about Emerson: http://www.emerson.com/en-US/Pages/Default.aspx
Presentation of Awards
Outstanding Marketing Student Awards – Don Marek
Gerald Koetting Memorial Scholarship Award ($1000)
50th Celebration Award: Best Marketing Resume Award ($1,000)
Dick Twedt Award ($300)
Date/Time: Feb 25th, 2011 @ 7:30 am
Duration: 6 hours
Location: Meadowbrook Country Club, 200 Meadowbrook Country Club Estates, Ballwin, MO 63011
The Creative Group